DEAR READERS,

 Here’s how you know:

• Wealth Keepers have a host of ranch hands (teams) running operations at their different ranch locations.
• The ranch business expands well beyond horses to include cattle, mining, land, agriculture and services to other ranchers.
• The primary focus is on preserving wealth and involves minimizing risk around investing decisions. 
• Wealth turns into Generational Wealth and is well maintained, never lost. 
• Is organized to not outspend their wealth

 The Wealth Keeper:  

Prioritizes wealth preservation over accumulation, is masterful at leveraging assets to grow more, concentrates on legacy and empowering future generations. Has freedom with cash flow.

Here’s how you know:

• Uses experts such as specialized CPAs and tax attorneys to grow their wealth. 
• Spends less than what they earn as a rule.
• Less focused on exchanging time for dollars. 
• Seeks out investment specialists to invest on their behalf for wealth-building.
• Leverages assets including cash to grow the value of their investments.
• The primary focus is leveraging assets (making money off of money.)
• Are often entrepreneurs, not employees.
• Tend to be conservative decision makers.
• Not first in on riskier investments
• Buys more ranches as a means to grow the value of their estate. 

The Wealth Builder:  

Seeks out expert advice and management, focuses on leveraging assets to generate more wealth, actively invests, maintains ready liquidity for seizing lucrative investment opportunities, prioritizes wealth accumulation, and spends less than incoming cash flow by design.

Here’s how you know:

• Get rich quick, "gold rush" people.
• Buys from instinct
• Will often buy cheap, unproven assets such as penny stocks (or early-stage NFTs)
• Lured by euphoria anomalies of the horse buying and selling market. 
• Is prone to making emotional decisions and will feel pulled to buy when markets are on a fast rise. 

The Gambler:  

Attracted to inexpensive and unproven investments, swayed to invest by the euphoria, sexy marketing, FOMO, and the exuberance of markets quickly rising. Emotions driven and prone to invest during extreme market upticks.

Here’s how you know:

• They take a longer-term view around trading strategies.
• Not first in, more conservative
• Willing to make an amount of money, not swayed by market runs.
• Operate with a buy-and-sell strategy.
• Make quality investment choices in horses or any asset, even though more expensive.
• The focus is quality and good timing over astronomical returns.
• Takes time to make sure that their wallets (ranches) are secure.
• Maintain a slew of ponies on their ranch (and cash) to invest well by taking advantage of timing.
• Prefer anonymity when possible. 
• Win more than lose.
• Not prone to emotional decision making.
• Invest in infrastructure and underlying technologies.
• Conservative spenders who live within and below their means.
• They strategically save more than they spend. 

The Investor:  

Adheres to long-term strategies, follows a buy-and-sell strategy, invests in high-quality, durable assets, is not swayed by emotions, prefers future-oriented assets, saves more than spends.

Here’s how you know:

• Uses trading strategies.
• Understands trends and studies the horse-buying charts.
• Tends to enter the market intelligently.
• When asset prices soften, they will buy more of their favorite assets (horses).
• Doesn't always look at the fundamentals of what’s happening.
• Buys horses they think will do well for them, not just any horse.
• Often first investor in, an "early" investor which can include OTC investing or buying into start-ups.
• Generally do not get misled or played.
• Positioned for astronomical returns and conduct due diligence before investing.
• Keeps a slew of ponies so they can take advantage of good buy opportunities.
• Prefer to stay anonymous where possible.
• Tend to spend more than they make at this stage.
• More strategic but less emotional.
• Win some lose some.

The Speculator:  

Adopts a strategic trading approach, buys assets during bear markets, invests in risky “cowboy” ventures often being the first-money-in investors, prone to spend beyond incoming cash flow.